Complete the sentences with the words from a. Change the form of a word if required.

1. The ……… purpose is expressed in a carefully formulated mission statement.

2. If a company changes its mission, different strategies should be ……. .

3. The visionary …….. are longer-term and more challenging than strategic or tactical objects.

4. The vision describes some …….. that the company will reach in the future.

5. The company’s values and purpose constitute its ……… which remains constant.

6. The company’s values may be viewed as its …….. .

7. The current industry environment and management ………. don’t influence core values.

3. Find the appropriate adjectives to describe a “call-to-action” mission statement.