Business_English_okonchatelny_variant
Reading Developing a Mission Statement
A company mission statement can be a powerful force to clearly define your company’s business philosophy. In the beginning a company is formed to accomplish something that does not exist in the marketplace or to do a better job than existing companies. What can be its possible special purpose?
Can you define the difference between company’s mission and vision?
Which words below apply to mission and which apply to vision?
| dream unattainable reality major goals a real stretch challenging out of reach |
Read the text
Содержание
- If you play your cards right … starting up
- Business is to make profit for the company’s shareholders.
- What is your own philosophy of business?
- Listening
- What do you think of Body Shop’s business philosophy?
- Vocabulary
- Match the words with their meanings
- Complete the sentences with the words from a. Change the form of a word if required.
- Reading Developing a Mission Statement
- The Business Vision and Company Mission Statement
- Core values
- Core Purpose
- Visionary Goals
- Case study Background
- Those who go beneath the surface do so at their peril.
- Starting up
- Vocabulary
- Hierarchy
- Board of Directors
- Responsibilities/functions
- Managers and executives: uk
- Managers and executives: us
- Philips is a major multinational company which has almost 30,000 trademarks registered worldwide.
- Reading
- Look at the photos. Which departments of a company do they represent?
- Listening
- Translate from Russian into English
- Case study Background
- Unit 3 Organization Forms and Company Presentation
- Angry scenes as members reject
- Partnership
- Unit 4 Key Management Skills
- Vocabulary
- For managers, the three key skill types are technical, human and conceptual. Match them to their definitions and examples.
- Listening
- Reading
- Management Skills
- Supplementary discussion: women in management
- The Roddick Phenomenon
- The New Achievers
- Case study Background
- Everything that can be said can be said clearly.
- Starting up
- What other factors are important for communication? Discuss these questions.
- I can stay cool when I am in the middle of a conflict.
- Vocabulary
- Which of the words above have the following meanings?
- Reading
- Hard Sell around the Photocopier
- Grammar
- Case study
- The only place where success comes before work is in the dictionary.
- Vidal Sassoon, hairstylist
- Starting up
- At the Forefront of Innovation
- Vocabulary
- New Coke for Old
- Ford Edsel: Remember My Name
- Keeping Your Confidence Up
- 1. A four-year contract
- 2. Maximum advertising at the football ground