I. Choose the best endings to the following statements.

1. Most people are unable to make first-hand judgments of....

1. price

1. colour

1. quality

2. The advertiser appeals to reason and ....

1. emotional responses

1. the producer

1. another advertiser

3. The British Code of Advertising Practice protects the consumer from ....

1. being informed

1. being controlled

1. being deceived and misinformed

4. Advertisements should not without justifiable reason play on ....

1. fear

1. positive emotions

1. experience

5. Advertisements should not contain anything that is likely to mislead the consumer about....

1. the programme

1. the product

1. the market

6. Consumers should not be led to overestimate ....

1. the beauty of goods

1. the value of goods

1. the attractiveness of goods

7. Advertisements should be readily recognized as .... a)news

b)advertisements c)games

8. Advertisements should not manifest disregard for ....

1. jokes

1. humour

1. safety

9. Advertisements addressed to children or young people should not contain anything which might result in ....

1. harming them

1. entertaining them

1. teaching them

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