умк_Боброва_Анг
1. Join the halves.
The exact combination of these elements depends on …
The ultimate consideration is that …
The two elements must work together and …
An effective advertisement must draw attention from …
Immediately following the arousal of interest is the attempt to …
The advertiser makes the action seem as effortless as possible by …
Repetition is usually necessary so that …
The choice made from among a wide variety of media is …
a. … complement each other to accomplish the objectives set by the management.
b. … create the desire for the product.
c. … the people who design the advertisement.
d. … giving a phone number.
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e. … the very first glance or hearing.
f. … the advertisement’s message can “sink in”.
g. … advertisements reflect advertising objectives. h. … a matter of selecting a communications channel for your message.
Содержание
- Содержание зачета
- Содержание экзамена
- Нормы оценки
- Entry test
- I. Choose an appropriate variant.
- I. Improve your wordpower.
- 1. Study your active vocabulary:
- 2. Using a dictionary add as many words as possible into the table:
- 3. Match these words with the definitions below:
- 4. What are the opposites?
- 5. Form all possible combinations and translate them.
- 6. Make up your own sentences using the following words and word combinations:
- II. Reading Comprehension
- What is economics?
- III. Comprehension and Word Study
- 1. Translate into Russian.
- 2. Put the verbs in brackets into the correct tense.
- 3. Join the halves.
- 4. Make sentences positive or negative.
- 5. Say whether it is true or false:
- 6. Complete the following statements:
- History of economics
- I. Improve your wordpower.
- 1. Study your active vocabulary:
- 2. Using a dictionary add as many words as possible into the table:
- 3. Match these words with the definitions below.
- 4. What are the opposites?
- 5. Form all possible combinations and translate them:
- 6. Make up your own sentences using the following words and word combinations:
- 11. Reading Comprehension Read and translate the following text. Consult a dictionary if necessary. Small nations
- III. Comprehension and Word Study
- 1. Translate into Russian:
- 2. Translate into English:
- 3. Complete the sentences:
- 4. Join the halves.
- I. Improve your wordpower.
- 1. Study your active vocabulary:
- 2. Using a dictionary add as many words as possible into the table:
- 3. Match these words with the definitions below:
- 4. What are the opposites?
- 5. Form all possible combinations and translate them in Russian:
- 6. Make up your own sentences using the following words and word combinations:
- 11. Reading Comprehension Read and translate the following text. Consult a dictionary if necessary. Large nations
- 4. Join the halves.
- The economy of great britain
- I. Improve your wordpower.
- 1. Study your active vocabulary:
- 2. Using a dictionary add as many words as possible into the table:
- 3. Match these words with the definitions below:
- 4. Form all possible combinations and translate them:
- 5. Make up your own sentences using the following words and word combinations:
- 6. Give the opposites to the following words:
- II. Reading Comprehension
- Globalization of world economy
- III. Comprehension and Word Study
- 1. Translate from English into Russian:
- 2. Join the halves.
- 3. Translate from Russian into English:
- 4. Translate the words and put them in the sentences below.
- 5. Complete the sentences:
- Types of international business
- I. Choose an appropriate variant.
- II. Fill in the gaps with suitable words below:
- Entry test
- 1. Choose the most appropriate variant.
- 2. Choose the best endings to the following statements.
- I. Improve your wordpower.
- 1. Study the following
- 2. Using a dictionary add as many words as possible into the table.
- 3. Match the words with the definitions below.
- 4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- 5. What are the opposites?
- 6. Form all possible word combinations using the words of both columns and translate them in Russian:
- Reading Comprehension Read and translate the following text. Consult a dictionary if necessary. Entrepreneurship
- 1. Answer the questions:
- 2. Translate into English:
- 3. Complete the following sentences with the words given below:
- III. Intensive Reading Task
- Change from present life-style
- 1. Join the halves.
- 2. Complete the sentences:
- The future of entrepreneurship
- IV. Speaking Practice
- 1. Dramatize the dialogue and make up your own conversation on analogy.
- 2. Discuss in pairs advantages and disadvantages of being an entrepreneur.
- 3. Get ready to speak in detail about entrepreneurs and entrepreneurship.
- V. Written Task
- Desirability of new venture creation
- Types of start-ups
- I. Improve your wordpower.
- 1. Study the following
- 2. Using a dictionary add as many words as possible into the table.
- 3. Match the words with the definitions below.
- 4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- 5. What are the opposites?
- 6. Form all possible word combinations using the words of both columns and translate them into Russian.
- II. Reading comprehension
- 1. Answer the questions:
- 2. Translate into English:
- 3. Complete the sentences with the words from the box below.
- 4. Make up your own sentences using the following words and word combinations:
- III. Intensive Reading Task
- The history of money
- 1. Join the halves.
- 2. Complete the sentences:
- Business and money
- IV. Speaking Practice
- 1. Agree or disagree
- 2. Dramatize the dialogue and make up your own conversation on analogy.
- 3. Speak about money, substitute money, purchasing power and inflation using key words, phrases, the topic sentences and the outline.
- 4. Get ready to speak in details about money.
- V. Written Task
- The functions of money
- I. Improve your wordpower.
- 1. Study the following words
- 2. Using a dictionary add as many words as possible into the table.
- 3. Match the words with the definitions below.
- 4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- 5. What are the opposites?
- 6. Form all possible word combinations using the words of both columns and translate them in Russian:
- II. Reading Comprehension
- Determining Profit
- 1. Answer the questions:
- 2. Translate into English:
- 3. Complete the following sentences with suitable forms of the words in the box below:
- IV. Intensive Reading Task
- Importance of profit
- 1. Join the halves.
- 2. Complete the sentences:
- Factors affecting profit
- IV. Speaking Practice
- 1. Dramatize the dialogue and make up your own conversation on analogy.
- 2. Discuss in pairs the topic “Profit”.
- 3. Get ready to speak in detail about profit.
- V. Written Task
- How to increase profit?
- I. Improve your wordpower.
- 1. Study the
- 2. Using a dictionary add as many words as possible into the table.
- 3. Match the words with the definitions below.
- 4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- 5. What are the opposites?
- 6. Form all possible word combinations using the words of both columns and translate them in Russian:
- Reading Comprehension Read and translate the following text. Consult a dictionary if necessary. Advertising
- 1. Answer the questions:
- 2. Translate into English:
- III. Intensive Reading Task
- Copy and art working together
- 1. Join the halves.
- 2. Complete the sentences:
- 3. Decide which of the following statements are correct.
- 4. Which of the following expresses the main idea of the text best of all?
- Advertising agencies
- IV. Speaking Practice
- 1. Dramatize the dialogue and make up your own conversation on analogy.
- Speak about the notion of advertising and its functioning in our life.
- Get ready to speak in details about advertising.
- V. Written Task
- Advertising
- I. Choose the best endings to the following statements.
- II. Choose the most appropriate variant to complete the sentence.
- Entry test
- I. Choose the most appropriate variant to complete the sentences.
- 11. Choose the most appropriate variant.
- III. Choose the best.
- I. Improve your wordpower.
- 1. Study the following words and word combinations.
- 2. Using a dictionary add as many words as possible into the table.
- 3. Match the words with the definitions below:
- 4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- 5. Form all possible word combinations using the words of both columns and translate them in Russian.
- 6. Use the proper word forms in the sentences. Change the grammatical form of the words if necessary.
- 7. Complete the sentences with the words from the box below:
- II. Reading Comprehension
- Marketing
- III. Comprehension and Word Study
- 1. Choose the necessary word and put it in the sentence.
- 2. Translate into English:
- 3. Make up your own sentences using the following words and word combinations:
- Marketing
- 1. Answer the questions:
- 2. Translate into English:
- 3. Translate into Russian:
- 4. Substitute appropriate terms for words or phrases in italics in the sentences below.
- 5. Fill in the gaps with the words given below and be ready to answer the questions.
- IV. Intensive Reading Tasks
- 1. Fill in the boxes with appropriate words …
- 2. Complete the sentences.
- V. Conversational Skills
- 1. Dramatize the dialogues and make up your own conversations on analogy. 1
- 2. Discuss the problem of marketing in pairs.
- Marketing plan
- I. Improve your wordpower.
- 1. Study the following words and word combinations.
- 2. Using a dictionary add as many words as possible into the table.
- 3. Do you know the meaning of the following derivatives? Show it with the help of your own sentences.
- 4. Match these words with the definitions below:
- 5. What are the opposites?
- 6. Form all possible words combinations and translate them.
- 7. Make up your own sentences using the following words and word combinations:
- II. Reading Comprehension
- Management
- III. Intensive reading task
- The general manager
- Find international words in paragraphs 1 and 2.
- Read the text again and choose the best endings to the following statements.
- 3. Complete the unfinished questions in column a that are answered in column b.
- 4. Translate into English:
- 5. Complete the sentences. Put the verbs into the future with “will”. Mind the word order in questions.
- 6. Complete the sentences using one of these verbs in the future simple tense: make, check, motivate, give, influence, make. Mind the use of the active or passive voice.
- 7. Fill in the gaps with the prepositions of, for, in, with, to, on, from or at.
- Financial management
- I. Improve your wordpower.
- 1. Study the following
- 2. Using a dictionary add as many words as possible into the table.
- 3. Match the words with the definitions below:
- 4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- 5. What are the opposites?
- 6. Form all possible word combinations columns and translate them in Russian:
- 7. Study the meaning of the words from their definitions. Management
- II. Reading Comprehension
- What is a manager?
- 4. Complete the following sentences with suitable forms of the words below:
- 5. Translate into English:
- 6. Read the text. What is the main idea of it? Divide it into logical parts. Define the key-sentence to each part.
- IV. Intensive Reading Task
- 2. What is responsibility and what is authority? Insert the words responsibility or authority in the gaps.
- 3. Read and be ready to discuss most important characteristics for a successful manager.
- 4. Read the text and translate it. The business leader
- Management as a profession
- 1. Study the following words and word combinations:
- 2. Using a dictionary add as many words as possible into the table.
- 3. Match the words with the definitions below:
- 4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- 5. What are the opposites?
- 6. Form all possible word combinations using the words of both columns and translate them into Russian.
- 7. Make up your own sentences using the following words and word combinations:
- II. Reading Comprehension
- My future speciality
- III. Comprehension and Word Study
- 1. Give Russian equivalents to the word combinations:
- 2. Translate into English:
- 3. Complete the sentences:
- 4. Translate from Russian into English:
- Accounting
- IV. Intensive Reading Task
- 1. Choose the necessary word and put it in the sentence.
- 2. Make questions and answer them:
- 3. Complete the sentences with the words from the box below.
- 4. Study the meaning of the words in bold type from the sentences.
- IV. Speaking Practice
- 1. Dramatize the dialogue and make up your own by analogy.
- 2. Make up the dialogue about accounting:
- 3. Speak about the accounting profession.
- V. Written Task
- 1. Translate into Russian using a dictionary.
- I. Improve your wordpower.
- 1. Study the following words and word combinations:
- 2. Study the meaning of the words from the examples.
- 3. Think of your own sentences with the words. Using a dictionary add as many words as possible into the table.
- 4. Match the words with the definitions below:
- 5. Look at the terms in the left-hand column and find the correct synonyms or definitions in the right-hand column.
- 6. What are the opposites?
- 7. Form all possible word combinations using the words of both columns and translate them in Russian:
- Reading Comprehension Read and translate the following text. Consult a dictionary if necessary. My future profession
- 5. Use the terms in the box to complete the phrases below. What is the Russian for these expressions?
- Financial markets
- IV. Intensive Reading Tasks
- 2. Study the meaning of the following words and expressions from their definitions.
- V. Speaking Practice
- 1. Dramatize the dialogues and make your own by analogy. A
- Why finance?
- I. Improve your wordpower.
- 1. Study the
- 2. Using a dictionary add as many words as possible into the table.
- 3. A) Study the meaning of the words from their definitions. Economy
- 4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- 5. What are the opposites?
- 6. Form all possible word combinations using the words of both columns and translate them in Russian.
- II. Reading Comprehension
- My future profession
- III. Comprehension and Word Study
- 1. Translate into Russian:
- 2. Complete the sentences with the words from the box below:
- 3. Complete the sentences:
- 4. Translate into English:
- Economics as an academic discipline
- IV. Intensive Reading Task
- 1. Complete the sentences with the words from the box below:
- 2. Make up your own sentences using the following words and word combinations.
- 3. Translate into English:
- I. Choose the correct alternative to fill each space in the text.
- II. Why Finance? Choose the right variant to fill the gaps.
- IV. Choose the right variant.
- Entry test
- I. Improve your word power.
- 1. Study the
- 2. Using a dictionary add as many words as possible into the table.
- 3. Match the words with the definitions below.
- 4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- 5. What are the opposites?
- 6. Form all possible word combinations using the words of both columns and translate them in Russian:
- Reading Comprehension Read and translate the following text. Consult a dictionary if necessary. Business law
- 1. Answer the questions:
- 2. Translate into English:
- 3. Complete the sentences with suitable forms of the following words:
- III. Intensive Reading Task
- Four main types of partnership
- 1. Join the halves.
- 2. Complete the sentences:
- IV. Speaking Practice
- 1. Dramatize the dialogue and make up your own conversation on analogy.
- Discuss in pairs different forms of business, their advantages and disadvantages
- Get ready to speak in details about:
- V. Written Task
- The corporation
- I. Improve your wordpower.
- 1. Study the following words and word combinations:
- 2. Using a dictionary add as many words as possible into the table.
- 3. Match the words with the definitions below.
- 4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- 5. What are the opposites?
- 6. Form all possible word combinations using the words of both columns and translate them in Russian:
- Reading Comprehension Read and translate the following text. Consult a dictionary if necessary. Launching a business: documents and procedures
- 1. Answer the questions:
- 2. Translate into English:
- 3. Complete the following sentences with suitable forms of the following words:
- III. Intensive Reading Task
- Partner’s responsibilities and powers
- 1. Join the halves.
- 2. Complete the sentences:
- 3. Read the text and fill in the gaps:
- IV. Speaking Practice
- 1. Dramatize the dialogue and make up your own conversation on analogy.
- 2. Discuss in pairs
- 3. Get ready to speak in details about how to launch your own business.
- V. Written Task
- The factor of control
- I. Improve your wordpower.
- 1. Study the following words and word combinations:
- 2. Using a dictionary add as many words as possible into the table.
- 3. Match the words with the definitions below.
- 4. Choose the words with similar meaning from the two groups and arrange them in pairs.
- 5. What are the opposites?
- II. Reading Comprehension
- The business and the consumer
- 1. Answer the questions:
- 2. Translate into English:
- III. Intensive Reading Task
- 1. Join the halves.
- 2. Complete the sentences:
- Your rights when buying goods
- IV. Speaking Practice
- 1. Discuss in pairs:
- 2. The following short texts deal with various aspects of customer care.
- 3. Get ready to speak in details about business and consumer.
- V. Written Task
- Attracting and keeping customers and customer care the inside track
- Introduction
- Interrupting