4.3. Types of consulting firms in Russia…………………………………………………….39

4.4 Qualitative evaluation of consulting services…………………………………………....43

4.5 Market capacity and market growth……………………………………………………..45

4.6. Main factors of competition…………………………………………………………….47

5. Business plan of the new venture……………………………………………………….50

1. Executive Summary……………………………………………………………………...50

1.1 Vision and Mission………………………………………………………………………50

1.2 Core competences…………………………………………………………………….......51

1.3 Management Team……………………………………………………………………….51

1.4 Legal form of company Ownership………………………………………………………55

1.5 Service Targeting…………………………………………………………………………55

1.6 Financial Summary……………………………………………………………………….55

1.6.1. Financial objective……………………………………………………………………..55

1.6.2. Exit Strategies…………………………………………………………………………56

2. Overview of the Organization……………………………………………………………..56

2.1 Registered Name…………………………………………………………………………56

2.2 Company Location……………………………………………………………………….56

3. The Offer…………………………………………………………………………………..56

4. Competitor Analysis……………………………………………………………………….57

5. SWOT Analysis……………………………………………………………………………67

6. Marketing Plan……………………………………………………………………………..70

6.1 Marketing Objectives……………………………………………………………………..70