2 Theoretical Framework…………………………………………………………………..11

2.1 Entrepreneurship in business services……………………………………………………11

2.1.1 Entrepreneurial qualities………………………………………………………………..11

2.1.2 The new venture decision making…………………………………………………...…13

2.1.3 The new venture creation process……………………………………………….……..14

2.1.4 Stages of company growth………………………………………………………..……16

2.2 Management structure in consulting business and types of consulting activities……..…19

2.3 Tools to create business plan of the new enterprise……………………………..……….23

3. Company idea…………………………………………………………………….………31

3.1 Motivation for establishing the new business entity……………………………………..31

3.2 Positioning concept of the company…………………………………………………..…33

4. Market analysis………………………………………………………………….……….37