1. Introduction

1. Содержание

   • Business plan for the new venture Master Thesis
   • Valovaya str.,
   • Declaration of Authorship
   • Abstract
   • Contents
   • 1. Introduction………………………………………………………………………………..6
   • 2 Theoretical Framework…………………………………………………………………..11
   • 4.1. World’s industry outlook…………………………………………………………….….37
   • 4.2. Economic trends affecting consulting services in Russia…………………………….…58
   • 4.3. Types of consulting firms in Russia…………………………………………………….39
   • 6.2 Target customer segments………………………………………………………………...71
   • 8. Financial Plan………………………………………………………………………………78
   • 6. Conclusion and recommended future work…………………………………………….85
   • 7. Appendix a……………………………………………………………………………….88
   • 1. Introduction
   • Background
   • 1.2 Purpose and objectives of the Master thesis Purpose
   • Objectives of the Master thesis:
   • 1.3 Methods and approaches of mastering business plan
   • Data collection
   • 1.4 Outline of the Master thesis
   • 2. Theoretical framework
   • 2.1 Entrepreneurship in business services
   • 2.1.1 Entrepreneurial qualities
   • 2.1.2 The new venture decision making
   • 2.1.3 The new venture creation process
   • 2.1.4 Stages of company growth
   • Identify and Define a Market Niche
   • 2.2 Management structure in consulting business and types of consulting activities
   • 2.3 Tools to create business plan of the new enterprise
   • 3. Company idea
   • 3.1 Motivation for establishing the new business entity
   • 3.2 Positioning concept of the company
   • 4. Market analyses
   • 4.1. World’s industry outlook
   • 4.2. Economic trends affecting consulting services in Russia
   • 4.3. Types of consulting firms in Russia
   • 4.4 Qualitative evaluation of consulting services
   • 4.5 Market capacity and market growth
   • 4.6. Main factors of competition
   • 5. Business Plan
   • 1. Executive Summary
   • 1.1 Vision and Mission
   • Vision Statement
   • 1.2 Core competences
   • 1.3 Management Team
   • 1.4 Legal form of company Ownership
   • 1.5 Service Targeting
   • 1.6 Financial Summary
   • 1.6.1. Financial objective
   • Products Through of experience of Marktune consultants have been practicing marketing management, financial management, human resources management and information technologies management consulting.
   • 4. Competitor Analysis
   • 5. Swot Analysis
   • 6. Marketing Plan
   • 6.1 Marketing Objectives
   • 6.2 Target customer segments
   • 6.3 Size of the market and market share of Marktune
   • 6.4 Marketing Strategies
   • 6.4.1 Products
   • 6.4.2 Price
   • 6.4.3 Distribution
   • 6.4.4 Promotion
   • Investment in Advertising and Promotion
   • 7. Key Strategic Issues
   • 8. Financial Plan
   • 8.1 Start-up costs
   • 8.2 Sales Forecast
   • 8.3 Organization Structure Chart
   • 8.4 Projected financial statements
   • 8.5 Business Ratios
   • 6. Conclusion and recommended future work
   • 7. Appendix a
   • Magazine articles
   • 40 Http://www.Raexpert.Ru/ratings/consulting/2009/
   • 41 Http://www.Raexpert.Ru/ratings/consulting/2009/