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Busenitz, L.W., and Barney, J.B. (1997) “Biases and heuristics in strategic decision making: Differences between entrepreneurs and managers in large organizations.”, Journal of Business Venturing
Bell-Laroche D., Corbett R. (March 2008), “Management by values: a new way of doing business in Canadian sport Full Circle Communications”, Centre for Sport and Law http://www.sportlaw.ca/articles/riskmanagement_management_by_values.pdf
(2003) “Small and Medium-sized Enterprises in countries in transition”, United Nations, New York and Geneva
Kudravceva N. A., Janson J. (2009), “Intellectual path in business”, Business: East District, Moscow
Rodriguez G., “Three Indicators of a Successful Business” http://www.powerhomebiz.com/vol15/3indicators.htm
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Books
Abingdon D. (2008) “Out of Box Marketing. How to Build a Super-Profitable Business”, Moscow
Baker M. (2000) “Marketing Strategy and Management”, Wiltshire
Bangs D., Jr. (1992) “The business planning guide”, Dover, New Hampshire
Bangs D., Jr. (1992) “The start up guide”, Dover, New Hampshire
Bangs D., Jr. (1992) “Creating Customers. An Action Plan for Maximizing Sales, Promotion & Publicity for the Small Business”, Dover, New Hampshire
Barringer B., Ireland D- (2006), “Entrepreneurship: Successfully Launching New Ventures”, Pearson Prentice Hall, Pearson Education Inc.
Боброва И.И. (2005), “Консалтинг в стиле гольф”, Москва, ООО "Вершина".
Biech E. (1999) “The Business of Consulting the basics and beyond”, by John Wiley & Sons
Flamholtz E. (1986) “How to Make the Transformation from an Entrepreneurship to Professionally Managed Firm”, Jossey-Bass Publishers, San Francisco
Fombran Ch., Nevis M- (2004), “The Advice Business: Essential Tools and Models for Managing Consulting,” Pearson Prentice Hall
Kotler Ph., Trais de Bes F. (2004) ”Lateal Marketing. New Technologies for Finding Breakthrough Ideas”, John Wiley & Son Inc.
Kotler, Ph. (1994) “Marketing Management: Analysis, Planning, Implementation and Control”. London: Prentice Hall.
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Others
Rauf M. S., Zainullah M. (2009) “Entrepreneurial Learning, Heuristics and Venture Creation”, Sweden, Jönköping International Business School
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Web sites
http://www.sportlaw.ca/articles/riskmanagement_management_by_values.pdf
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7 Meredith G. 82, page 25
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9 Rauf M. S., Zainullah M. 09, page 35
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11 Busenitz & Barney 97, page 20
12 Secton L., Smilor W. 86, page 228
13 G. Flamholtz 86, page 19
14 Moгилевский С. Д., Самойлов И.А. 07, page 352
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16 Fombran Ch., Nevis M., 04, page 60
17 Fombran Ch., Nevis M, 04
18 http://en.wikipedia.org/wiki/Marketing_plan
19 http://en.wikipedia.org/wiki/Marketing_mix
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29http://www.tmconsult.ru/Inter/tmc/lib.nsf/PrintView/E4479910441250FCC3256DF100427440?OpenDocument
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31 http://www.cfin.ru/consulting/mkintro-10.shtml
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33 http://business.highbeam.com/industry-reports/industry/management-consulting
34 http://www.cfin.ru/consulting/mkintro-10.shtml
35 http://www.cfin.ru/consulting/mkintro-10.shtml
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39 Боброва И.И. 05, page. 18.
- Business plan for the new venture Master Thesis
- Valovaya str.,
- Declaration of Authorship
- Abstract
- Contents
- 1. Introduction………………………………………………………………………………..6
- 2 Theoretical Framework…………………………………………………………………..11
- 4.1. World’s industry outlook…………………………………………………………….….37
- 4.2. Economic trends affecting consulting services in Russia…………………………….…58
- 4.3. Types of consulting firms in Russia…………………………………………………….39
- 6.2 Target customer segments………………………………………………………………...71
- 8. Financial Plan………………………………………………………………………………78
- 6. Conclusion and recommended future work…………………………………………….85
- 7. Appendix a……………………………………………………………………………….88
- 1. Introduction
- Background
- 1.2 Purpose and objectives of the Master thesis Purpose
- Objectives of the Master thesis:
- 1.3 Methods and approaches of mastering business plan
- Data collection
- 1.4 Outline of the Master thesis
- 2. Theoretical framework
- 2.1 Entrepreneurship in business services
- 2.1.1 Entrepreneurial qualities
- 2.1.2 The new venture decision making
- 2.1.3 The new venture creation process
- 2.1.4 Stages of company growth
- Identify and Define a Market Niche
- 2.2 Management structure in consulting business and types of consulting activities
- 2.3 Tools to create business plan of the new enterprise
- 3. Company idea
- 3.1 Motivation for establishing the new business entity
- 3.2 Positioning concept of the company
- 4. Market analyses
- 4.1. World’s industry outlook
- 4.2. Economic trends affecting consulting services in Russia
- 4.3. Types of consulting firms in Russia
- 4.4 Qualitative evaluation of consulting services
- 4.5 Market capacity and market growth
- 4.6. Main factors of competition
- 5. Business Plan
- 1. Executive Summary
- 1.1 Vision and Mission
- Vision Statement
- 1.2 Core competences
- 1.3 Management Team
- 1.4 Legal form of company Ownership
- 1.5 Service Targeting
- 1.6 Financial Summary
- 1.6.1. Financial objective
- Products Through of experience of Marktune consultants have been practicing marketing management, financial management, human resources management and information technologies management consulting.
- 4. Competitor Analysis
- 5. Swot Analysis
- 6. Marketing Plan
- 6.1 Marketing Objectives
- 6.2 Target customer segments
- 6.3 Size of the market and market share of Marktune
- 6.4 Marketing Strategies
- 6.4.1 Products
- 6.4.2 Price
- 6.4.3 Distribution
- 6.4.4 Promotion
- Investment in Advertising and Promotion
- 7. Key Strategic Issues
- 8. Financial Plan
- 8.1 Start-up costs
- 8.2 Sales Forecast
- 8.3 Organization Structure Chart
- 8.4 Projected financial statements
- 8.5 Business Ratios
- 6. Conclusion and recommended future work
- 7. Appendix a
- Magazine articles
- 40 Http://www.Raexpert.Ru/ratings/consulting/2009/
- 41 Http://www.Raexpert.Ru/ratings/consulting/2009/