6.4 Marketing Strategies

Marktune will focus its activities on the geographic markets of the CIS. Activities will be focused on companies from different industries, primary on companies conducting business in finance, manufacturing and trade.

The key to the marketing strategy is to identify top-management and professionals in middle and large organizations with decision-making authority to acquire management consulting services. These individuals can be reached through personal selling, direct mailings, trade shows, and business calls. The marketing approach will demonstrate the benefits of the Marktune products. Emphasis will be placed on how the well structured consulting services creates superior client’s performance.

The fundamental thrust of Marktune marketing strategy consists of attracting executives and business owners by personal contact and through conducting one hour seminars. The company intends to reach management and business owners by conducting seminars on business planning strategies, and publishing "Manager’s" reports free of charge to the prospective client. Advertising will be placed in the classified ads of leading business publications and through the most popular business media.

Differentiation Strategy

Successful entrepreneurs look for differentiation and a competitive advantage in operational excellence, new product, service innovation or customer intimacy. This can be created by excellence in sales or marketing, customer relationship, cost and pricing, niche markets or operational efficiencies around the product. As a strategy for differentiation Marktune shall provide outstanding management consulting services based on development and implementation of marketing strategy. Serviced will be offered for reasonable price.