2. Theoretical framework

Содержание

• Business plan for the new venture Master Thesis
• Valovaya str.,
• Declaration of Authorship
• Abstract
• Contents
• 1. Introduction………………………………………………………………………………..6
• 2 Theoretical Framework…………………………………………………………………..11
• 4.1. World’s industry outlook…………………………………………………………….….37
• 4.2. Economic trends affecting consulting services in Russia…………………………….…58
• 4.3. Types of consulting firms in Russia…………………………………………………….39
• 6.2 Target customer segments………………………………………………………………...71
• 8. Financial Plan………………………………………………………………………………78
• 6. Conclusion and recommended future work…………………………………………….85
• 7. Appendix a……………………………………………………………………………….88
• 1. Introduction
• Background
• 1.2 Purpose and objectives of the Master thesis Purpose
• Objectives of the Master thesis:
• 1.3 Methods and approaches of mastering business plan
• Data collection
• 1.4 Outline of the Master thesis
• 2. Theoretical framework
• 2.1 Entrepreneurship in business services
• 2.1.1 Entrepreneurial qualities
• 2.1.2 The new venture decision making
• 2.1.3 The new venture creation process
• 2.1.4 Stages of company growth
• Identify and Define a Market Niche
• 2.2 Management structure in consulting business and types of consulting activities
• 2.3 Tools to create business plan of the new enterprise
• 3. Company idea
• 3.1 Motivation for establishing the new business entity
• 3.2 Positioning concept of the company
• 4. Market analyses
• 4.1. World’s industry outlook
• 4.2. Economic trends affecting consulting services in Russia
• 4.3. Types of consulting firms in Russia
• 4.4 Qualitative evaluation of consulting services
• 4.5 Market capacity and market growth
• 4.6. Main factors of competition
• 5. Business Plan
• 1. Executive Summary
• 1.1 Vision and Mission
• Vision Statement
• 1.2 Core competences
• 1.3 Management Team
• 1.4 Legal form of company Ownership
• 1.5 Service Targeting
• 1.6 Financial Summary
• 1.6.1. Financial objective
• Products Through of experience of Marktune consultants have been practicing marketing management, financial management, human resources management and information technologies management consulting.
• 4. Competitor Analysis
• 5. Swot Analysis
• 6. Marketing Plan
• 6.1 Marketing Objectives
• 6.2 Target customer segments
• 6.3 Size of the market and market share of Marktune
• 6.4 Marketing Strategies
• 6.4.1 Products
• 6.4.2 Price
• 6.4.3 Distribution
• 6.4.4 Promotion
• Investment in Advertising and Promotion
• 7. Key Strategic Issues
• 8. Financial Plan
• 8.1 Start-up costs
• 8.2 Sales Forecast
• 8.3 Organization Structure Chart
• 8.4 Projected financial statements
• 8.5 Business Ratios
• 6. Conclusion and recommended future work
• 7. Appendix a
• Magazine articles
• 40 Http://www.Raexpert.Ru/ratings/consulting/2009/
• 41 Http://www.Raexpert.Ru/ratings/consulting/2009/