Master_Thesis_Business_Plan_for_the_new_venture
6.4.3 Distribution
Marktune has formed valuable business relationships with management, computer and marketing consultants. Built upon this foundation, the company is moving forward with its virtual corporation concept. Forming strategic alliances and collaborating with established consultants will produce stable revenues, credibility, and increase market presence.
The company is pursuing a marketing strategic alliance with consultants in Human Resources, Marketing and Computer specialists.
Содержание
- Business plan for the new venture Master Thesis
- Valovaya str.,
- Declaration of Authorship
- Abstract
- Contents
- 1. Introduction………………………………………………………………………………..6
- 2 Theoretical Framework…………………………………………………………………..11
- 4.1. World’s industry outlook…………………………………………………………….….37
- 4.2. Economic trends affecting consulting services in Russia…………………………….…58
- 4.3. Types of consulting firms in Russia…………………………………………………….39
- 6.2 Target customer segments………………………………………………………………...71
- 8. Financial Plan………………………………………………………………………………78
- 6. Conclusion and recommended future work…………………………………………….85
- 7. Appendix a……………………………………………………………………………….88
- 1. Introduction
- Background
- 1.2 Purpose and objectives of the Master thesis Purpose
- Objectives of the Master thesis:
- 1.3 Methods and approaches of mastering business plan
- Data collection
- 1.4 Outline of the Master thesis
- 2. Theoretical framework
- 2.1 Entrepreneurship in business services
- 2.1.1 Entrepreneurial qualities
- 2.1.2 The new venture decision making
- 2.1.3 The new venture creation process
- 2.1.4 Stages of company growth
- Identify and Define a Market Niche
- 2.2 Management structure in consulting business and types of consulting activities
- 2.3 Tools to create business plan of the new enterprise
- 3. Company idea
- 3.1 Motivation for establishing the new business entity
- 3.2 Positioning concept of the company
- 4. Market analyses
- 4.1. World’s industry outlook
- 4.2. Economic trends affecting consulting services in Russia
- 4.3. Types of consulting firms in Russia
- 4.4 Qualitative evaluation of consulting services
- 4.5 Market capacity and market growth
- 4.6. Main factors of competition
- 5. Business Plan
- 1. Executive Summary
- 1.1 Vision and Mission
- Vision Statement
- 1.2 Core competences
- 1.3 Management Team
- 1.4 Legal form of company Ownership
- 1.5 Service Targeting
- 1.6 Financial Summary
- 1.6.1. Financial objective
- Products Through of experience of Marktune consultants have been practicing marketing management, financial management, human resources management and information technologies management consulting.
- 4. Competitor Analysis
- 5. Swot Analysis
- 6. Marketing Plan
- 6.1 Marketing Objectives
- 6.2 Target customer segments
- 6.3 Size of the market and market share of Marktune
- 6.4 Marketing Strategies
- 6.4.1 Products
- 6.4.2 Price
- 6.4.3 Distribution
- 6.4.4 Promotion
- Investment in Advertising and Promotion
- 7. Key Strategic Issues
- 8. Financial Plan
- 8.1 Start-up costs
- 8.2 Sales Forecast
- 8.3 Organization Structure Chart
- 8.4 Projected financial statements
- 8.5 Business Ratios
- 6. Conclusion and recommended future work
- 7. Appendix a
- Magazine articles
- 40 Http://www.Raexpert.Ru/ratings/consulting/2009/
- 41 Http://www.Raexpert.Ru/ratings/consulting/2009/