2. Основные концепции и области использования pr. Функции паблик рилейшнз

Период зарождения паблик рилейшнз в их современном виде: конец XIX– начало ХХ веков. В процессе своего развитияPR прошли три основных этапа, на которых их организация «подчинялась» трем основным концепциям взаимоотношения организации и общественности (населения).

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В настоящее время в качестве основных выделяют четыре области использования паблик рилейшнз:

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Кроме названных областей, в последние годы паблик рилейшнз все активнее используется в следующих сферах жизни общества:

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К основным функциям паблик рилейшнзтрадиционно относят следующие:

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